The Ad Project

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and scale your Amazon business.

Ad Project podcaster

The Ad Project Podcast

Tune into our weekly podcast to hear insights from our in-house team and industry experts.

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Amazon Video Advertising and Brand Stores: A Deep Dive with Keith O’Brien

The Truth About TACOS: What Advertisers Need to Know

Elevate Your Amazon Game: Tim Jordan’s Insights on External Traffic and More

The Q4 Advertising Tips You Didn’t Know You Needed

Navigating Amazon Advertising to Attract and Retain Customers w/ Jon Reynolds

Amazon Ad Placements: Rest of Search Controls

Maximizing Your Amazon Seller Journey: Conferences, Partnerships, and Growth Strategies

Post-Event Tactics: Maximizing Ad Strategies After Major Shopping Events

Metrics That Matter: Maximizing Advertising Insights and Impact

Exploring AI’s Impact on the Shifting Marketing Landscape

Mastering Prime Day: Strategies for Success

Strategies and Insights for Prime Day and Beyond

Key Considerations for Choosing an Amazon Advertising Agency

Exploring Opportunities for Brands and Agencies with Amazon Advertising

Unleashing Amazon Advertising Potential: Driving Traffic, Measuring Impact, and Achieving Success

A Closer Look at What’s New in Amazon Advertising

Part 2: Adapting to AI – Opportunities and Challenges

ChatGPT and Listing Optimization on Amazon

The Key to Building a Successful Funnel Structure with Amazon Ads

Understanding Consumer Behavior for an Effective Amazon Ads Strategy

Adapting to AI: The Opportunities and Challenges for Advertisers in a Changing Landscape

Uncovering the Benefits of Amazon Marketing Cloud w/ Sreenath Reddy

Unlocking the Secrets to Effective Amazon Advertising Strategies for Brands w/ Keith Hamann

Maximizing Profitability in 2023 – Key Trends & Strategies w/ Victor Dwyer

Key Factors To Consider When Creating Effective Video Ads

Elevate Your Advertising with Amazon New-To-Brand and Lifetime Value

Building a Strong Campaign Funnel Structure to Grow your Brand (Case Study)

The Power of Building a Brand on Amazon and Why It Matters

How Building a Brand Avatar Can Boost Your Advertising Strategy

Amazon Sponsored Ads Performance by Placement – 2022 Q4 Results

Using AI To Streamline Your Amazon Business w/ Scott Needham

Elevate Your Brand using Amazon Search Query Performance Report

Bridging the Skills Gap When Managing Advertising for Brands w/ Kyle Kirkwood

Our Amazon Advertising Wishlist for 2023

Turning Content Into Conversions

A Comprehensive View of the Amazon Ecosystem w/ Nater Youngchild

What We Learned in 100 Episodes of The Ad Project

Building Out Your Advertising Strategy Across Multiple Channels w/ Leo Ebbert

Post-Black Friday Trends to Plan Ahead For

Amazon DSP Audiences – What’s the Big Deal?

How Amazon DSP Can Grow Your Non-endemic Brand

Using Emotions and Creativity to Drive Results When Advertising w/ Maarja Hewitt

Introduction to Google Advertising

Maximizing Efficiency While Weathering Uncertainty

The Journey from Selling to Advertising w/ Kedene Welcome

Key Trade-Offs Brands Should Consider When Advertising on Amazon

The Keys to Success for Ad Advance

Top 5 Focus Areas for Sponsored Ads (with Bonus #6)

Driving Traffic Outside of Peak Shopping Days w/ Noah Salzl

Focus Areas for Established Brands in Ecommerce w/ Russ Dieringer

Amazon Marketing Stream vs. Marketing Cloud vs. Attribution

Integrating Amazon DSP into your Advertising Mix w/ Adam Mellott from Better AMS

Amazon Prime Day Results and Key Takeaways for Upcoming Peak Periods

How To Leverage Seasonality with Amazon Advertising

Amazon Marketing Stream Insights

The Success Formula for Growing Your Brand w/ Adam Runquist

The Advertising Triopoly – Amazon Vs. Google Vs. Facebook

Building a Successful E-commerce Brand with Norman Farrar

Amazon Prime Day – Before, During & After the Event

A Deep Dive into Amazon DSP with George Meressa

Boosting your Advertising Game with Amazon Marketing Stream

Amazon DSP: Measuring Success

Amazon Placement Adjustments & Bidding Strategies

Evaluating Campaign Performance & Measuring Success

Amazon Marketing Cloud with Gloria Steiner from Perpetua

Amazon Branded vs. Non-Branded Campaigns

Taking a Data-Driven Approach to Amazon Advertising

Introduction to Amazon Marketing Cloud

Increasing Conversion Rates by Optimizing Your Amazon Listings

Key Opportunities We Find When Auditing Amazon Sponsored Ads

Amazon DSP – Higher Funnel Strategies

How Price Adjustments Can Impact Your Amazon Business

Increase your Brand Awareness with Amazon Sponsored Brands

Amazon Advertising for Established Brands w/ Josh Justice from The LEGO Group

Amazon Brand Analytics

Account Suspension Trends on Amazon with Lesley Hensell

Working with third party Amazon agencies

Amazon Bid Optimization with Michael Erickson Facchin

Amazon Advertising Catch All and Seeding Strategies

The Fundamentals of Amazon Ad Optimization with Mina Elias

Setting Amazon Advertising Budgets

Why Sellers Should Expect TACoS Fluctuations with Lucas Kwiatkowski

Amazon Attribution

Using Amazon DSP to Create an Advertising Ecosystem w/ Vitalii Khyzhniak

Amazon Advertising Recap 2021 with Destaney Wishon

Why Amazon Cost Per Click Is Rising and How To React

Amazon Advertising 2021 New Features

How To Implement Retargeting With Amazon Advertising

Building A Brand Using Amazon Advertising

How to solve the most common seller central issues w/ John Cavendish

How to be Proactive vs Reactive this Q4 on Amazon

Strategy Series Finale – Launch, Ranking, Offensive and Niche Campaign Strategies Explained

How to Develop Products and a Brand Your Customers Will Keep Coming Back For

Strategy Take 2: Making the Connection Between Ad Types and Campaign Strateiges

What You Need to Know About Dayparting on Amazon

Your Step-By-Step Guide to Our Staple Campaign Strategies

Q4 Prep and Strategy with Sellozo

Strategies You Need to Consider to Scale Your Amazon Business

How to Get Shoppers to Notice Your Products on Amazon

Are You Using the Right Ad Types on Amazon?

What You Need to Know About Bid Optimization on Amazon

What Happens When You Invest In a Strong Company Culture

How to Sell Your Amazon Brand

Amazon DSP Common Myths, Busted!

Amazon Posts, Live Video, New Features and More

The Top 3 Mistakes Sellers Make With Amazon Advertising

How To Improve Your Ranking On Amazon

How To Choose The Right Ad Agency In A Crowded Market

How To Optimize Your Listing To Maximize Conversion Rate

Aligning Your Strategy with Amazon Advertising Trends & Seasonality

TACOS, Organic Ranking and Big Picture Thinking on Amazon with Lucas Kwiatkowski

The Ultimate Prime Day Planning Session – Live Episode with Joe Shelerud and Matt Wiklund

Why You Should Be Using Bulk Files To Optimize Your Amazon Ads

Amazon Advertising New Features And How They Are Changing The Game

The Art Of Amazon DSP Custom Audiences & Strategies

Amazon DSP vs. Sponsored Display Ads

How To Drive External Traffic To your Products On Amazon w/ Victor Dwyer

Amazon Demand Side Platform (DSP) 101

Amazon Brand Building Workshop w/ Destaney Wishon

The Evolution of Amazon Advertising and How to Get Ready for What’s Coming Next

Level-Up Your Sponsored Products Strategy w/ Guest Steven Pope (My Amazon Guy)

Your Complete Guide to Amazon Reports

New Product Launch Tips Every Amazon Seller Should Know

Conquesting and Growth Strategies Play Book

Brand and ASIN Defense Strategies

Sponsored Display Overview

Sponsored Brands Overview

Placement Adjustments

Setting ACoS Targets and Bids

Metrics, Sales, ACoS

Amazon Sponsored Products: Negatives

Keyword and Product Targeting Research

SP Manual Campaigns II and Keyword Funnel

Sponsored Products Manual Campaigns

Sponsored Products Auto Campaigns

Introduction

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