The Ad Project

Have you ever wondered if your brand or agency is missing out on untapped opportunities with Amazon advertising? 

This week on The Ad Project we welcome Kyle Slunick, Amazon Advertising Manager / Velocity Analyst for Melissa & Doug and Executive Advertising Coach / Director of Performance Marketing for Private Label Mastery.  

In this episode, Kyle shares valuable insights from his extensive experience with Amazon advertising, uncovering overlooked strategies and game-changing opportunities for both brands and agencies. Kyle and Joe also discuss the challenges and strategies for growing an established brand like Melissa and Doug on Amazon while maintaining brand protection. They emphasize the need to move away from metrics like ACoS and ROAS and instead focus on metrics like TACoS and lifetime value. 

A handful of opportunities discussed: 

• Adopting the proper KPI’s that align with your strategies. 
• Incrementality  
• Leveraging the “New-to-Brand” metric on Amazon to track and optimize efforts for driving incremental sales and acquiring new customers. 
• Investing in building brand equity and recognition through enhanced content, branding, and customer experience. 
• Monitoring and analyzing competitive landscape and market trends to identify new opportunities and stay ahead of the competition. 

For more tips and insights to improve your Amazon advertising strategy, tune in for the full episode!   

Connect with Kyle: https://www.linkedin.com/in/kyle-slunick-10047a133/