The Ad Project
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Underutilization of placement adjustments continues to be at the top of the list whenever we discuss key opportunities during an account review.
We’re continually reviewing the stats, and looking purely on a cost versus performance basis, we’re still getting a bargain for the Top of Search position. However, we see that quite a few sellers continue to shy away from utilizing these ad placements, so we wanted to dive into this on our podcast.
In this episode, Matt and I talked more about the benefits of adjusting your ad placements, especially Top of Search, along with a few bidding strategies you can use to implement these.
Overall, this was a fun episode and a topic we love digging into!