The Ad Project

As we continue to expand, we’re looking at other traffic sources and thinking about how brands can tie together these pieces to scale. In today’s episode, Matt & Joe spent some time talking about how to use Google advertising to help drive traffic to Amazon.

Some of the key points covered include:

• What is Amazon Attribution
• Why use Amazon Attribution
• How to set up Amazon Attribution campaigns

The primary place where product search begins is Amazon and Google. It is becoming increasingly important for brands to start looking at every opportunity to gain a competitive edge, and understanding how to stitch the two together can help set them apart. 

Let’s dive in, and more to come in future episodes.