About Us

People focused. Data driven.

Our in-house team is comprised of
Amazon advertising experts, visionaries, number crunchers, investigators and experimenters.

Our collaborative workspace sparks ideas, the development of strategies and encourages feedback to be shared and molded into a well-rounded approach for our clients.

Joe Shelerud and Matt Wiklund are the co-founders of Ad Advance, a digital ad agency specializing in Amazon advertising.

Joe started selling on Amazon back in 2014. By nature, he loves to dig into data when it comes to strategy. After looking into optimizing his own numbers, Joe discovered that his approach was more advanced than others he was connecting with. He thought there might be a need for other sellers to find the next level of support with their ads as well.

Joe Shelerud

Joe Shelerud

Co-founder & CEO

Matt Wiklund

Matt Wiklund

Co-founder & CTO

Joe got in touch with Matt, who he worked with at a previous job. Matt looked at what Joe was doing with his ads and his optimization strategy and had a ton of great ideas on how he could improve his approach. Things rapidly progressed from there.

Ad Advance has been helping ecommerce brands advertise on Amazon since 2017. We now offer full service Sponsored Ads and DSP management in-house.



We speak candidly with each other and our clients to build trust and be comfortable bringing concerns and feedback to the table. Unique opinions and viewpoints are valued, encouraged, and respected.

AdAdvance team
AdAdvance team


We leverage diverse talents, perspectives, and resources that push us forward as we work together toward a common goal. Utilizing a group of well-rounded viewpoints and skillsets drives better results for our clients and ensures we are seizing every opportunity available.


As a team we are constantly sharing knowledge and updates to stay on top of Amazon’s latest features and trends. Because we’ve developed our software in-house and have access to a wealth of data, we are able to implement these changes quickly to stay ahead of the curve.

AdAdvance team
AdAdvance team


Our clients never have to wonder if all the bases are covered, because we take management of our accounts very seriously and spend ad dollars like they were our own.

Talk to One of Our In-House Experts