The Ad Project

Join Matt and Joe in this insightful episode as they dissect the top trends, providing marketers and advertisers with a concise overview of the pivotal shifts defining digital advertising in 2024.

Hey Highlights:

Retail Media Growth:

• Prediction of a surge in the importance of retail media within the advertising space.
• Examples of major players like Amazon, Walmart, and Target utilizing first-party data for precision advertising.

Streaming’s Growth in 2024:

• Anticipation of significant growth in streaming and its consequential impact on the advertising landscape.
• Insights into the engagement potential of streaming compared to traditional linear TV.

AI Integration in Ad Exchanges:

• Speculation on the integration of advanced language models like ChatGPT in third-party data providers to ad exchanges.
• Discussion on the potential transformative impact on audience targeting and campaign personalization.

Listen to the full episode to stay ahead of the curve in this ever-changing landscape.