Ad Advance
Does the time of day your ad is shown have an impact on performance? YES. published march 4, 2024 We pulled Amazon Marketing Stream data (10 billion impressions) to review Amazon hourly metrics. While there are several ways to measure…
5 Amazon PPC Campaigns We Implement in Every Account mARCH 1, 2024 In Amazon advertising, Sponsored Products strategies serve as the backbone for sellers aiming to enhance visibility, drive sales, and optimize profitability. With a plethora of tactics at your…
nOVEMBER 30, 2023 This year, the holiday shopping season has been extended more than ever with continual deals starting earlier and earlier. The Turkey 5 sales period is now the Turkey 11. Walmart started offering Black Friday deals early in…
During the two-day event, Amazon Ads dropped 21 new releases. october 26, 2023 unBoxed is the Amazon Ads conference of the year. It’s a conference dedicated to the advertising side of the retail giant and they use it as an…
Given the economic headwinds, we expected a softer Prime Day this year – especially for brands that chose to not run promos. However, it ended up being among the strongest Prime Days we’ve experienced.
Conversion rate is arguably one of the most important metrics you can track on Amazon. May 2023 Typically when discussing conversion rates(CVR) in advertising, we are measuring how likely someone is to place an order after clicking on your ad. What…
February 9, 2023 For many brands and advertisers on Amazon, ACoS is a major metric of guidance. When ACoS varies from your target, you’ll want to step back and review all the factors that impact ACoS. This closer look at…
february 7, 2023 We spent a bit of time in January reviewing Q4 Sponsored Ads performance metrics and sharing our findings with our colleagues and friends on social. If you missed those posts or don’t have time to scrub back…
Now exportable, the performance report is an incredibly powerful advertising resource for keyword discovery and prioritizing your Sponsored Ads spend. February 3, 2023 As Amazon brands and advertisers, you know success on the platform is fueled by early exploration and…