2023 Prime Day Recap
Given the economic headwinds, we expected a softer Prime Day this year – especially for brands that chose to not run promos. However, it ended up being among the strongest Prime Days we’ve experienced.
Category: Amazon Sponsored Ads
Conversion Rate: Are You Calculating it Correctly?
Conversion rate is arguably one of the most important metrics you can track on Amazon. May 2023 Typically when discussing conversion rates(CVR) in advertising, we are measuring how likely someone is to place an order after clicking on your ad. What…
Troubleshooting: What is Driving Changes in ACoS?
February 9, 2023 For many brands and advertisers on Amazon, ACoS is a major metric of guidance. When ACoS varies from your target, you’ll want to step back and review all the factors that impact ACoS. This closer look at…
What We Learned from Q4
february 7, 2023 We spent a bit of time in January reviewing Q4 Sponsored Ads performance metrics and sharing our findings with our colleagues and friends on social. If you missed those posts or don’t have time to scrub back…
Elevate your Brand with Amazon’s Search Query Performance Report
Now exportable, the performance report is an incredibly powerful advertising resource for keyword discovery and prioritizing your Sponsored Ads spend. February 3, 2023 As Amazon brands and advertisers, you know success on the platform is fueled by early exploration and…
Amazon Ads: What Was New in 2022?
December 30, 2022 2022 was a big and busy year for the rollout of Amazon Ads new features. According to Amazon, a whopping 102 new features, products, and updates were introduced. Sifting through these releases is a fun way to…
Amazon Account Audits: What We Find
When you review as many accounts as we do, common missteps start to stand out. Here’s a look at the four key opportunities we see come up, time and time again. updated may 2023 Entering a partnership with an Amazon…
Amazon Marketing Stream
Can we answer the million-dollar question, “Is there a best time to advertise on Amazon?” Yes, yes we can! june 21, 2022 In the ever-evolving advertising space of Amazon, tracking trends, such as day of week conversion rates, aids in…
Amazon Sales Trends: Day of the Week Performance Analysis
Which day of the week do we tend to see the highest sales on Amazon? UPDATED April 2023 Selling on Amazon continues to get more competitive, so identifying and capitalizing on sales trends can help you as a seller stand…