Meet the Ad Advance Prosper Team
We’ll be at Prosper Show Mar 13-15! Will you? March 2, 2023 We are looking forward to another great Prosper Show connecting with other folks in the space. Be sure to swing by our booth – #1017. Get to know…
Author: Maarja Hewitt
Troubleshooting: What is Driving Changes in ACoS?
February 9, 2023 For many brands and advertisers on Amazon, ACoS is a major metric of guidance. When ACoS varies from your target, you’ll want to step back and review all the factors that impact ACoS. This closer look at…
What We Learned from Q4
february 7, 2023 We spent a bit of time in January reviewing Q4 Sponsored Ads performance metrics and sharing our findings with our colleagues and friends on social. If you missed those posts or don’t have time to scrub back…
Elevate your Brand with Amazon’s Search Query Performance Report
Now exportable, the performance report is an incredibly powerful advertising resource for keyword discovery and prioritizing your Sponsored Ads spend. February 3, 2023 As Amazon brands and advertisers, you know success on the platform is fueled by early exploration and…
Amazon Ads: What Was New in 2022?
December 30, 2022 2022 was a big and busy year for the rollout of Amazon Ads new features. According to Amazon, a whopping 102 new features, products, and updates were introduced. Sifting through these releases is a fun way to…
Driving & Measuring Off-Amazon Traffic
A significant percentage of Amazon shoppers begin their purchase journey with a Google search. By running Google to Amazon campaigns, you can send this audience directly to your Amazon listings – bypassing competitors in the process. December 22, 2022 A…
Amazon Account Audits: What We Find
When you review as many accounts as we do, common missteps start to stand out. Here’s a look at the four key opportunities we see come up, time and time again. November 18, 2022 Entering a partnership with an Amazon…
5 FAQs with our Director of DSP
November 10, 2022 Navigating Amazon’s Demand-Side Platform (DSP) can often seem like a complex map full of twists and turns. Thankfully, we have experts on our team with the DSP road map to guide our clients along the way. If…
What’s the Buzz: Amazon Marketing Cloud
Need to understand a more detailed story from your advertising data? Have no fear, Amazon Marketing Cloud is here. September 20, 2022 As an Amazon advertising agency, we’ve worked with all kinds of sellers, marketers, and brands, from all over…