E-commerce Growth Secrets: From Lower Funnel to International Expansion

Summary In this episode, Keith from Made In discusses his journey in the e-commerce space and the strategies he implemented to scale the new-to-brand customer on Amazon. He shares insights on testing incrementality, maximizing lower funnel opportunities, expanding search terms,…

A Strategic Dive into European Expansion with Jérôme de Guigné

Summary We are live from Prosper Show! In this episode, Joe is joined by Jérôme de Guigné to discuss the process of expanding internationally, specifically to the European market. They cover topics such as general benchmarks for international expansion, competition…

Data Power Play: Amazon Advertising’s Off-Platform Advantage

Summary In this episode, Joe and Sean discuss the power of first-party data in Amazon advertising. They explore the challenges and opportunities of using Amazon’s DSP to target audiences off the platform. They highlight the importance of audience segmentation and…

The Dos and Don’ts of Advertising on Walmart

Summary In this episode, Joe Shelerud and Melissa Barnstorf discuss Walmart advertising and the differences between Walmart and Amazon ads. They provide tips for getting started with Walmart advertising, including leveraging top-performing keywords from Amazon. They also share a case…

Insights into Amazon Marketing Cloud and Data Clean Rooms

In this episode, Joe Shelerud is joined by Jack Lindberg from The Mars Agency to explore the intricacies of Amazon Marketing Cloud (AMC) and data clean rooms. They discuss the technical and analogical aspects of data clean rooms, highlighting their…