Ad Advance
How do you navigate the process of finding the perfect advertising agency for your brand on Amazon? In this episode, we highlight crucial factors to consider when selecting an agency to manage your Amazon advertising strategy. From understanding core requirements…
Have you ever wondered if your brand or agency is missing out on untapped opportunities with Amazon advertising? This week on The Ad Project we welcome Kyle Slunick, Amazon Advertising Manager / Velocity Analyst for Melissa & Doug and Executive…
This week on The Ad Project podcast we welcome Brent Zahradnik, Founder and CEO of AMZ Pathfinder – an Amazon Advertising agency that works with brands to optimize their advertising presence on Amazon, increase conversion rates with content optimization, and…
This episode is dedicated to highlighting the latest updates and new features in Amazon’s ad console. Throughout the episode, we explore brand insights updates, enhanced data sets for sponsored display campaigns, and the importance of aligning advertising strategies with consumer…
This week on The Ad Project… AI & Advertising: Part 2 In this episode, Joe Shelerud and Sean Morgan, Digital Media Manager from Ad Advance, discuss the latest developments in AI and its impact on product search, search traffic, and…
This week’s episode of The Ad Project is all about AI (specifically ChatGPT) and why it’s changing the game of selling on Amazon. Joe and Jon Tilley of ZonGuru explore how AI is changing the way we approach tasks…
This episode of The Ad Project is all about funnel structure. It can be difficult to figure out where to start with all the different factors involved in choosing targeting types, creatives, along with setting performance expectations for each of…
Consumer behavior – how does it drive your Amazon ads strategy? David Khoshpasand, Amazon Performance Marketing Manager with Hasbro, joins us on The Ad Project podcast to talk through consumer behavior and how research directly ties into marketing and a…
What will the future of search look like in the world of AI chatbots? In this episode of The Ad Project podcast, we are joined by Sean Morgan, an account manager at Ad Advance, to discuss the impact of artificial…