Key Considerations for Choosing an Amazon Advertising Agency

How do you navigate the process of finding the perfect advertising agency for your brand on Amazon? In this episode, we highlight crucial factors to consider when selecting an agency to manage your Amazon advertising strategy. From understanding core requirements…

A Closer Look at What’s New in Amazon Advertising

This episode is dedicated to highlighting the latest updates and new features in Amazon’s ad console. Throughout the episode, we explore brand insights updates, enhanced data sets for sponsored display campaigns, and the importance of aligning advertising strategies with consumer…

Part 2: Adapting to AI – Opportunities and Challenges

This week on The Ad Project… AI & Advertising: Part 2 In this episode, Joe Shelerud and Sean Morgan, Digital Media Manager from Ad Advance, discuss the latest developments in AI and its impact on product search, search traffic, and…

ChatGPT and Listing Optimization on Amazon

This week’s episode of The Ad Project is all about AI (specifically ChatGPT) and why it’s changing the game of selling on Amazon.     Joe and Jon Tilley of ZonGuru explore how AI is changing the way we approach tasks…