Ad Advance
This week on The Ad Project, Joe Shelerud and Matt Wiklund take a pragmatic look at the world of advertising metrics – specifically TACOS. Joe has reservations about TACOS, and he’ll explain why. Matt, on the other hand, sees its…
In this episode of the Ad Project Podcast, host Joe Shelerud from Ad Advance welcomes guest Tim Jordan, Chief Community Officer at Carbon 6. Tim shares his journey from being a firefighter to becoming a successful Amazon seller and e-commerce…
Is your Amazon advertising strategy ready for Q4? This week’s episode of The Ad Project is a good gut check to help brands preparing for the busiest shopping season of the year. We explain the importance of planning ahead for…
In today’s episode, Joe sits down with Jon Reynolds from Tru Niagen, a trailblazing supplement brand that specializes in NAD+ boosters within the vitamin B3 domain. Jon, who steers the commercial strategy at Tru Niagen, shares intriguing snippets from his…
Did you hear the news? The latest update for sponsored ads on Amazon – the introduction of placement controls for rest of search. Learn how to leverage placement controls to optimize your ads, with a focus on adjusting bid multipliers…
In this podcast episode of The Ad Project, we welcome Nick Cosgriff, Director of Business Development and Partnerships at Ad Advance. With a number of conferences on the horizon for Ad Advance to round out the year, Joe and Nick…
This week on The Ad Project, Joe Shelerud and Noah Salzl, Account Manager at Ad Advance, discuss key strategies for optimizing ads during and after major shopping events. They cover both upper funnel and bottom-of-funnel strategies to increase traffic, awareness,…
In this episode of The Ad Project podcast, Joe and Matt discuss the importance of advertising metrics. They explore the pros and cons of some of the most used advertising metrics such as ACOS and ROAS and emphasize the need…
This week on The Ad Project, we welcome Marty Weintraub from Aimclear. Marty is an entrepreneur, marketer, photographer, and speaker. He founded Aimclear®, a driven, integrated marketing agency dominant in customer acquisition, winner of 27 US Search Awards including 7X…