The Truth About TACOS: What Advertisers Need to Know

This week on The Ad Project, Joe Shelerud and Matt Wiklund take a pragmatic look at the world of advertising metrics – specifically TACOS. Joe has reservations about TACOS, and he’ll explain why. Matt, on the other hand, sees its…

The Q4 Advertising Tips You Didn’t Know You Needed

Is your Amazon advertising strategy ready for Q4? This week’s episode of The Ad Project is a good gut check to help brands preparing for the busiest shopping season of the year. We explain the importance of planning ahead for…

Amazon Ad Placements: Rest of Search Controls

Did you hear the news? The latest update for sponsored ads on Amazon – the introduction of placement controls for rest of search. Learn how to leverage placement controls to optimize your ads, with a focus on adjusting bid multipliers…

Exploring AI’s Impact on the Shifting Marketing Landscape

This week on The Ad Project, we welcome Marty Weintraub from Aimclear. Marty is an entrepreneur, marketer, photographer, and speaker. He founded Aimclear®, a driven, integrated marketing agency dominant in customer acquisition, winner of 27 US Search Awards including 7X…