Our Amazon Advertising Wishlist for 2023

We took a spin on today’s episode and covered some of the new advertising features we’d love to see Amazon implement in 2023. A few high on the list: Having global budgets for Sponsored Brands and Sponsored Display ads.  …

Turning Content Into Conversions

You can’t do everything as an Amazon seller (or an agency). When you look at all the pieces that take you from the first click all the way to the conversion, there are endless to-do’s to improve your listings, advertising…

A Comprehensive View of the Amazon Ecosystem w/ Nater Youngchild

In today’s episode, Joe is joined by guest Nater Youngchild, the CEO and Co-Founder of D8a Driven.  Nater’s entrepreneurial focus is on the SaaS platform, an amalgamation of his 10+ years leading eCommerce businesses. From a University dorm room in…

What We Learned in 100 Episodes of The Ad Project

We made it to our 100th episode, and we thank all our listeners, guests, and the team for making this happen! In today’s episode, Matt and Joe had a really fun time reflecting on their journey on the podcast alongside…

Post-Black Friday Trends to Plan Ahead For

As we get over the Black Friday/Cyber Monday hump and further into the holiday season, there are major trends that brands should watch out for over the next four to six weeks. In today’s episode, both Matt and Joe dived…

Amazon DSP Audiences – What’s the Big Deal?

Tony Miller, our Director of DSP is back – and he’s digging into all of the insights available within Amazon’s DSP If you’re considering DSP or have been trying to figure out why there’s so much buzz around the platform,…