Reach audiences seeking travel with Amazon’s Display Platform

You do NOT need to sell on Amazon.com to harness the power of their display advertising platform.

It’s the best kept secret in digital advertising. The tourism industry is competitive – here’s your secret weapon.


81%

of Amazon.com shoppers who intend to travel in the next 12 months shop on Amazon weekly

135+ million

unduplicated US potential monthly reach of Amazon Streaming TV ads and Twitch

9 IN 10

Amazon “Stravelers” (Streaming TV Travelers) recall seeing or hearing an ad


If your marketing mix includes Google and Meta Advertising but not Amazon Advertising, you could be missing out on opportunities.

Amazon is the 3rd largest digital ad platform. It’s growing at a faster rate than Google and Meta.


FIRST-PARTY DATA

The audience targeting capabilities of Amazon are unmatched and near limitless. And it all comes down to the data source.

Because shoppers come to Amazon to make a purchase, the data collected is highly relevant and closely connected to their consumer shopping habits. 

These consumer shopping habits lead to the formation of thousands of pre-built audiences associated to specific interests, lifestyle attributes, demographics, and more.

SUPPLY SOURCES

EXCLUSIVE: Amazon Owned & Operated (IMDB, Twitch, Kindle, Zappos, Prime Video, FireTV, Thursday Night Football)

Amazon Publisher Services

Third-Party Exchanges

Reporting

Amazon Marketing Cloud allows us to tie together traditionally walled datasets like Amazon DSP and external channels.

amazon display tourism- hospitality reporting

Amazon DSP & the Tourism Industry

As a non-endemic organization, meaning you don’t sell on Amazon, Amazon’s DSP could offer you a large competitive advantage. Because shoppers come to Amazon to make a purchase, the data collected is highly relevant and closely connected to their consumer shopping habits. The audience targeting capabilities of Amazon are unmatched and near limitless.

If you didn’t know you could harness Amazon’s first-party insights until now, your competition probably doesn’t either!

Here’s a look at a few examples of audiences that may apply to your destination or service, along with how and where they can be reached:

hospitality-tourism amazon display data

HOW TO GET STARTED

Convinced Amazon DSP ads might be worth a try?

Unlike many agencies, Ad Advance has no minimum spend requirements for DSP advertising. We’ll help you get started at a budget that makes sense for you and scale from there.

LET’S CONNECT

amazon display


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