Overview

The Amazon advertising sphere is constantly changing, and as Amazon advertising experts, we have to stay up to date so we can steer the ship in the right direction for our clients. Whether this includes changes to the reporting or targeting different audience types, being on top of these new features is key to setting yourself apart. Liran Hirschkorn and Joe Shelerud dedicated this entire episode to discussing the newest features Amazon has rolled out and how to utilize them.

How to connect with Liran:

LinkedIn Profile: https://www.linkedin.com/in/liranhirschkorn/

Facebook Profile: www.facebook.com/lhirschkorn

Facebook Group: www.facebook.com/groups/ecommercemindsetgroup

Instagram Profile: https://www.instagram.com/liranhirschkorn/

Website: www.Incrementumdigital.com

Episode Highlights: 

 

Introductions [00:22] 

The rise of video ads [02:32] 

Sponsored Display audience targeting ads [13:44] 

Sponsored Display targeting past purchasers [23:01] 

What to expect with Amazon DSP [25:24] 

Tips on how to send traffic to your Amazon storefront [30:32] 

Where is Amazon Advertising going? [34:14]