Meet the Ad Advance Prosper Team
We’ll be at Prosper Show Mar 13-15! Will you? March 2, 2023 We are looking forward to another great Prosper Show connecting with other folks in the space. Be sure to swing by our booth – #1017. Get to know…
Category: Articles
Troubleshooting: What is Driving Changes in ACoS?
February 9, 2023 For many brands and advertisers on Amazon, ACoS is a major metric of guidance. When ACoS varies from your target, you’ll want to step back and review all the factors that impact ACoS. This closer look at…
What We Learned from Q4
february 7, 2023 We spent a bit of time in January reviewing Q4 Sponsored Ads performance metrics and sharing our findings with our colleagues and friends on social. If you missed those posts or don’t have time to scrub back…
Elevate your Brand with Amazon’s Search Query Performance Report
Now exportable, the performance report is an incredibly powerful advertising resource for keyword discovery and prioritizing your Sponsored Ads spend. February 3, 2023 As Amazon brands and advertisers, you know success on the platform is fueled by early exploration and…
Driving & Measuring Off-Amazon Traffic
A significant percentage of Amazon shoppers begin their purchase journey with a Google search. By running Google to Amazon campaigns, you can send this audience directly to your Amazon listings – bypassing competitors in the process. December 22, 2022 A…
2022 Q4 Analysis & Expectations Report
Ad Advance’s 2022 Q4 Analysis & Expectations Report is out – and you won’t want to do any more planning without considering these trends and opportunities. Highlights Include: An overview of macroeconomic conditions and expectations Impact of promotions and deals…
Amazon Sales Trends: Day of the Week Performance Analysis
Which day of the week do we tend to see the highest sales on Amazon? UPDATED June 2022 Selling on Amazon continues to get more competitive, so identifying and capitalizing on sales trends can help you as a seller stand…
ASIN Defense & Cross Promotion
Tired of seeing competitor’s ads on your listings? Kick them off! Updated june 2022 The majority of Amazon advertising impressions come from product pages, yet not all sellers leverage an ASIN Defense and Cross Promotion strategy. Here’s what defensive product…
Amazon Brand Defense Campaigns: Why You Should Bid For Your Own Brand
Create a unique brand experience by bidding on your branded keywords. updated july 2022 One of the most frequent questions that we get asked from sellers is, “Why should I pay for ads if my customers are searching directly for…