Meet the Ad Advance Prosper Team

We’ll be at Prosper Show Mar 13-15! Will you? March 2, 2023 We are looking forward to another great Prosper Show connecting with other folks in the space. Be sure to swing by our booth – #1017. Get to know…

Troubleshooting: What is Driving Changes in ACoS?

February 9, 2023 For many brands and advertisers on Amazon, ACoS is a major metric of guidance. When ACoS varies from your target, you’ll want to step back and review all the factors that impact ACoS. This closer look at…

What We Learned from Q4

february 7, 2023 We spent a bit of time in January reviewing Q4 Sponsored Ads performance metrics and sharing our findings with our colleagues and friends on social. If you missed those posts or don’t have time to scrub back…

Driving & Measuring Off-Amazon Traffic

A significant percentage of Amazon shoppers begin their purchase journey with a Google search. By running Google to Amazon campaigns, you can send this audience directly to your Amazon listings – bypassing competitors in the process. December 22, 2022 A…

2022 Q4 Analysis & Expectations Report 

Ad Advance’s 2022 Q4 Analysis & Expectations Report is out – and you won’t want to do any more planning without considering these trends and opportunities. Highlights Include: An overview of macroeconomic conditions and expectations Impact of promotions and deals…

ASIN Defense & Cross Promotion

Tired of seeing competitor’s ads on your listings? Kick them off!  Updated june 2022 The majority of Amazon advertising impressions come from product pages, yet not all sellers leverage an ASIN Defense and Cross Promotion strategy. Here’s what defensive product…