A Deep Dive into Amazon DSP with George Meressa

In today’s episode, I was joined by George Meressa from Clear Ads to dive deeply into Amazon DSP then vs. now and uncover more opportunities with the ad type. George has been in the digital advertising space since 2009, working…

Boosting your Advertising Game with Amazon Marketing Stream

In this week’s episode, Joe and Matt spent some time unpacking Amazon Marketing Stream and how sellers can improve sales by taking advantage of the golden hours.  Topics covered include:  A detailed explanation of Amazon Marketing Stream  How to utilize…

Amazon DSP: Measuring Success

One of the major concerns about DSP is tracking the right metrics to make better informed decisions. In today’s episode, I was joined by Melissa Barnstorf, one of our Account Managers, to dive into how we’re reviewing DSP performance with…

Amazon Placement Adjustments & Bidding Strategies

Underutilization of placement adjustments continues to be at the top of the list whenever we discuss key opportunities during an account review.   We’re continually reviewing the stats, and looking purely on a cost versus performance basis, we’re still getting a…

Evaluating Campaign Performance & Measuring Success

One of the things we love doing the most is digging into campaigns and identifying what’s working and what’s not!  In today’s episode, I invited Elizabeth Greene to join in discussing what to focus on when evaluating campaign performance. I’ve…

Amazon Marketing Cloud with Gloria Steiner from Perpetua

Instead of focusing just on the last touch point from your customers, Amazon Marketing Cloud (AMC) provides the opportunity to see the entire customer journey. In today’s episode, I was excited to be joined by Gloria Steiner from Perpetua to…

Amazon Branded vs. Non-Branded Campaigns

In this week’s episode, Matt and Joe tackled a common debate on branded vs. non-branded campaigns. They shared a few case scenarios and highlighted whether running branded or non-branded campaigns would help with overall sales and brand building on Amazon.

Taking a Data-Driven Approach to Amazon Advertising

There’s so much data and information available within the Amazon advertising space. Between Sponsored Ads, DSP, Amazon Marketing Cloud, and MWS (now the Selling Partner API), it can be tough to understand where to start and the key things to…

Introduction to Amazon Marketing Cloud

In today’s episode, Matt and Joe spent some time covering the basics of Amazon Marketing Cloud (AMC), what the interface looks like, how it works, and use cases that can help brands optimize their advertising strategy. AMC is a great…