The Next Generation of Amazon Advertising
Demand-Side Platform (DSP) ads are
the future of Amazon advertising.
Think of them as an upgrade from your typical Sponsored Ads experience.
Amazon Display Ads allow advertisers to extend their reach beyond Amazon search ads and placements. Unlike Amazon Sponsored Ads, we’re not limited to targeting products or keywords.
Instead, we’re analyzing shopping habits with Amazon’s exclusive data to build custom audiences. We then target those audiences in millions of unique placements – both on and off Amazon.
How DSP Could be a Great Fit for Your Brand
You want to gain an edge on your competition, grow market share, tap into unmet audiences, and increase the effectiveness of your advertising.
You want to push past what’s possible creatively with Sponsored Ads.
You’d benefit from the ability to segment into infinite audiences based on buying habits, interests, demographics, browsing behavior, location, and beyond.
You want to increase brand awareness & loyalty while simultaneously generating a measurable return.
With DSP ads, we can reach the right audience at the right time, without the targeting restraints of running Sponsored Ads alone.
Expand a DSP Audience Below to Learn More
Lifestyle audiences are based on shopper’s ongoing online behavior.
In-market audiences are built based on someone’s shopping behavior on Amazon – specifically related to the category page they visit.
Competitor purchasing audiences are built based on people who previously purchased a competitor ASIN.
Competitor retargeting audiences are built based on people who visited a competitor ASIN but didn’t convert.
Cross retargeting audiences target people that viewed one of seller’s other ASIN but didn’t convert (e.g. audience viewed $120 watch, now retarget with similar $80 watch).
Pixel retargeting audiences are built based on people who visited an external website containing a tracking pixel.
ASIN retargeting audiences are built based on people who visit your product detail page and don’t convert.
Cross purchase audiences target people that previously purchased seller’s complementary ASIN (e.g. audience purchased a pencil, now target with pencil sharpener).
Repurchase audiences target people that previously purchased the seller’s own ASIN.
The best part? We manage both Sponsored Ads and DSP, which means we can continually assess ad performance in a holistic way and maximize our impact.